I’ve become addicted to One Minute Briefs, a very clever daily advertising competition that is run on twitter. The concept is pretty simple, every day a brief is posted and you have one minute to come up with a concept. There are no prizes for winning, just the respect from other like minded individuals – which is all part of the fun.
Today, my third ever entry, an advertising concept for dictionaries was a joint winner alongside a few other users that landed at the same concept.
What I like about One Minute Briefs is the fact that it gets your creative juices flowing. It doesn’t interfere with your day – it is only 60 seconds after all, but it does stretch your brain a little which is never a bad thing. It can become very addictive looking at the other entries as they appear, so be warned!
If you work in advertising, pr, design or any other creative industry I would highly recommend that you give it a go. It may just change the way you think, the way you work and even save you a huge amount of time – it may not, but it’s 60 seconds of your life.