As I’m writing this the Facebook counter has just passed the thousand mark on a tool that I built last weekend.
You may or may not know that in my spare time I run a site about playing and learning ukulele. The site has been running for just over a year now and it’s growing at a good rate.
It’s a simple tool that took around half a day from start to finish. I could have taken it further but I’m always keen to launch in the purest form possible.
Despite the fact that I was itching to tweet about it and post it on my Facebook page I held off. Instead I contacted renowned ukulele players, luthiers and bloggers and asked for their input and ideas. The feedback was very positive, and I got some new ideas to implement that I wouldn’t have thought of myself. Most of the people I contacted also asked me to let them know when I was launching so they could tweet about it, link to it or include it in their newsletter. It proved to be a very smart move.
I launched the tool mid Monday afternoon with a single tweet and a single post to my Facebook page. Both accounts have a decent following but not huge (both under 1,000). It blew up, particularly on Facebook. Most of the traction came from a music shop in Cumbria posting it to their Facebook page – they have a very active 4,000+ followers that they regularly engage with. Their audience were re-sharing and commenting – I believe it was re-shared from their post over 100 times in less than 24 hours.
Overall it’s been far more popular on Facebook. At first I wasn’t sure why but it actually makes a lot of sense. That’s where the audience is, they have groups for meet ups, pages for their clubs – it’s a real community for ukulele players. The barrier for entry is less for them than it is with Twitter. It did ok on Twitter but it didn’t fly like it did on Facebook.
Here are some of the things that happened as a result of me creating the tool…
- Over 1,000 Facebook interactions (shares, likes, comments)
- Traffic to my website trebled
- Significant rise in the number of comments on my blog
- Numerous requests to use the tool for tuition as part of a class
- Newsletter subscriptions quadrupled
Obviously these aren’t permanent, the traction will ease off and things will settles back down but in terms of putting my website in front of a new audience I couldn’t have asked for more from an afternoon’s work.