If you’ve been in a coma for the past few months then chances are you missed the launch of SquareSpace’s online logo design tool.
Naturally, as a designer I was keen to have a play around and I was instantly impressed. Perhaps a lot of my positive feelings about it came from it’s incredibly sexy interface design – it’s super simple to use and it looks great – not only that, but as soon as you type your business name into it the first thing you see is a logo design with pretty nice typography (something rarely seen in budget logos).
There’s a searchable icon database, options to change colours, fonts, font weights, font styles. It’s an incredibly well executed online tool, the whole thing is very slick.
Once you’ve created your masterpiece you then have the option of downloading a low res PNG (400×360px) or grabbing the high res version (5000×5000px) for $10. If you’re already a SquareSpace customer then the good news is that you can download the high res version for free.
There was quite a bit of buzz about this tool in the design community when it was first released and a lot of it was negative. Many designers saw it as a threat to their business and a direct competitor. I never really understood this stance, well that is, unless your business is creating $10 logos – in which case you have a point. If however you charge a little more for logos then it’s unlikely you’re going to lose any customers to this tool – I can’t imagine many users spending much more than 10 minutes using it to generate their logo.
Personally I think designers should embrace tools like this. Maybe you’re working on a project for a client that simply doesn’t currently have the budget for a logo. Do you just tell this client they can’t have one? Do you send them to another designer? Or do you try and help them out and show them there is still a way?
I’d be really interested to hear what other designers think on this one, but I love it! If you haven’t had a go – give it a test drive here.