I’m always excited when I see a new email in my inbox with a subject title along the lines of ‘Website Needed!’ but there are some sure fire ways to lose my interest and here are a few…
Use a generic email
I appreciate that clients will look around to get the best deal, but I also appreciate it when emails contain at least some personalisation, even if it’s just the inclusion of a name.
CC everyone into the same email
Ok this one doesn’t happen all that often but when it does it’s shocking. You receive an email and see 20+ other designers cc’d in. I like gambling, but not that much.
Make lots of spelling mistakes
Everyone makes mistakes when they type and I can forgive a few errors, but when the majority of the words you write are spelled wrong I lose confidence in you.
Explain your idea badly
The less information I get the more dubious I am. If you really want an amazing website creating, talk about your project with the enthusiasm and detail that it deserves.
Ask for prices without giving me any project information
I really hate this one, an email with no introduction, no project details but requesting prices. It immediately makes me think you’re just a competitor doing a bit of price research.
Tell me that you haven’t got much money to spend
Quite simply, if you’re not prepared to invest the money then I’m not prepared to invest the time.
Have you got any particular irks when receiving new business emails? I’d love to hear them!